Mark Taylor will join Energy BBDO as chief creative officer effective April 7. He has served in senior creative leadership roles at Crispin Porter + Bogusky, GSD&M, and Fallon Minneapolis.
Tonise Paul, Energy BBDO president and CEO, related, “When you look at Mark’s work, you will see a history of marketing innovation. With the challenge of increasingly parity products and the opportunity afforded by the constant emergence of new technologies, this is how brands today win. Mark’s work is a collection of big, original ideas that have solved big business challenges. You will recognize it because it was often the first time you saw it done, starting with [Burger King’s] Subservient Chicken.”
For more than 15 years, Taylor has been delivering award-winning and business-building work for his clients, beginning as an art director at FCB in Los Angeles and continuing through leadership roles at Crispin Porter+Bogusky (VP/executive creative director), Fallon Minneapolis (co-creative director) and GSD&M in Austin, TX (sr. VP/executive creative director). His experiences almost literally range from A to Z, from the Air Force to Windows Phone, American Express, Burger King, Coke Zero, Microsoft, MINI, Southwest Airlines and more. He’s won 20 Cannes Lions including multiple Grand Prix awards for his work for American Express “Small Business Saturday” and Ikea as well as a Titanium Grand Prix for Burger King and a Cannes Lion for Effectiveness. He’s also won One Show and D&AD Pencils, Clios, ANDYs, MIXX Awards and his work has been featured more than two dozen times in Communications Arts.
Until Taylor assumes his new role in April, Energy BBDO will continue to be led by its group of sr. creative directors.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More