Mark Taylor will join Energy BBDO as chief creative officer effective April 7. He has served in senior creative leadership roles at Crispin Porter + Bogusky, GSD&M, and Fallon Minneapolis.
Tonise Paul, Energy BBDO president and CEO, related, “When you look at Mark’s work, you will see a history of marketing innovation. With the challenge of increasingly parity products and the opportunity afforded by the constant emergence of new technologies, this is how brands today win. Mark’s work is a collection of big, original ideas that have solved big business challenges. You will recognize it because it was often the first time you saw it done, starting with [Burger King’s] Subservient Chicken.”
For more than 15 years, Taylor has been delivering award-winning and business-building work for his clients, beginning as an art director at FCB in Los Angeles and continuing through leadership roles at Crispin Porter+Bogusky (VP/executive creative director), Fallon Minneapolis (co-creative director) and GSD&M in Austin, TX (sr. VP/executive creative director). His experiences almost literally range from A to Z, from the Air Force to Windows Phone, American Express, Burger King, Coke Zero, Microsoft, MINI, Southwest Airlines and more. He’s won 20 Cannes Lions including multiple Grand Prix awards for his work for American Express “Small Business Saturday” and Ikea as well as a Titanium Grand Prix for Burger King and a Cannes Lion for Effectiveness. He’s also won One Show and D&AD Pencils, Clios, ANDYs, MIXX Awards and his work has been featured more than two dozen times in Communications Arts.
Until Taylor assumes his new role in April, Energy BBDO will continue to be led by its group of sr. creative directors.
