Figliulo&Partners, a full-service brand agency, has hired Robert Valdes as partner, head of production. He will report to founder and CEO Mark Figliulo.
Figliulo and Valdes have successfully teamed in the past, dating back to when the former was chairman/chief creative officer and Valdes head of production at TBWAChiatDay, New York.
“It’s great to be working with Robert again” said Figliulo. “His experience in both broadcast and digital production is very much aligned with our agency’s vision of being the brand agency for the digital age.”
In his new role, Valdes is responsible for leading all of Figliulo&Partners’ production activities across all media. Valdes will also play a broader role in the agency as a partner, overseeing key industry partnerships and helping to define the shop’s differentiated working model.
“When I met Mark many years ago, I realized that I had finally found someone with whom I shared the same values, principles and beliefs about what our industry needs today and in the future.” said Valdes. “The opportunity to build something from the ground up is amazing, but to build it with people who all want the same thing–that’s when magic happens.”
Valdes most recently served as head of interactive production at Droga5. Previously, he served as head of production at TBWAChiatDay, as well as executive producer at Crispin Porter+Bogusky. Valdes has produced campaigns for brands including Absolut, Burger King, Volkswagen, Domino’s and Coke Zero. A recipient of five Gold Lions and one Silver Lion at Cannes, he has also been awarded a Grand CLIO, ANDY Gold and ADC Gold.
