Jeremy Bernstein has been promoted from sr. VP/group creative director to executive VP, group creative director at Deutsch NY. His colleagues at the agency, Matt McKay and Jeffrey Vinick, have both been upped from exec VP/group creative director to executive creative director….Partners Grant Richards, Scott Aal and Kim Kline have changed the name of their agency Engine Company 1 to Chemistry Club. The quirky new moniker comes on the heels of recent account growth and reflects the agency’s passion for exploration and experimentation….Elastic has added designer/director Patrick Clair to its studio roster. For his first project with Elastic, Clair created the evocative opening title sequence for HBO’s highly anticipated drama, True Detective. He is also currently working on the main title for Halt and Catch Fire, a new drama about the personal computing boom in the 1980s premiering later this year on AMC….Click 3X has appointed Mauricio Aguayo as director of digital strategy. In this newly created role, Aguayo will guide the studio’s efforts in identifying and creating digital solutions for its clients. Prior to joining Click 3X, Aguayo worked at full-service digital agency, ROKKAN, and earlier at social marketing agency, M80, specializing in social strategy for global CPG, automotive, healthcare and lifestyle brands….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More