Believe Media has launched Dapper, a production division dedicated to comedy. Heading up the new venture are executive producer David Lyons, who serves in that same capacity at animation house Moo Studios, and director Roderick Fenske. Dapper’s directorial roster includes Fenske, Adam Cameron, Henrik Sundgren, and Short Malone. Additional director signings are expected soon.
Both Lyons and Fenske began their careers in London; Fenske as a writer and creative director at various UK agencies. While Fenske was at TBWA, executive creative director Trevor Beattie recognized his talent behind the camera. This led Fenske to eventually direct for Acne in Stockholm and then Hungry Man in the UK and US where he garnered awards worldwide including D&AD, Cannes, Eurobest and more with campaigns for brands including Coca Cola, Honda, Alfa Romeo, and Las Vegas Tourism. Prior to Dapper, Fenske was most recently with B-Reel.
Lyons started out at Limelight, London, before moving stateside and founding Moo Studios, which last year (SHOOTonline, 9/10/13) entered into a partnership with Believe Media. Moo is repped as a division of Believe for animation, digital and motion-graphics oriented work as well as postproduction services. The arrangement has extended Believe’s creative reach, rounding out its lineup of directorial talent. The partnership also allows Believe to offer a full range of postproduction services, letting its clients access complete in-house delivery of a project from inception to post.
While Lyons still heads Moo, plans call for the appointment of a new exec producer in the coming weeks to take over for him in that capacity full-time.
Cameron began his directing career as half of the directing duo Joe Public at Stark Films in London before landing stateside with Headquarters. At the latter, Joe Public twice earned DGA Award nominations as Best Commercial Director of the Year on the basis of work done in 1999 and 2001. Joe Public split in late 2006, with Cameron’s first roost as a solo helmer being Biscuit Filmworks, followed by various shops such as Great Guns and now Dapper.
Sundgren had been with ACNE, working on both sides of the Atlantic, helming various jobs ranging from visual surreal comedy to absurdly dry, dialogue-based humor.
Short Malone is a directorial duo comprised of Alan Short and Seamus Malone, best known for their work at Aardman Animations spanning commercials, short and feature fare. They served as supervising animators on the Aardman/Sony CG feature Arthur Christmas.
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More