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    Pierre Janneau Hired As Creative Director at 180LA

    By SHOOTUpdated:No Comments5139 Views
    Pierre Janneau

    Formerly of Wieden+Kennedy, Amsterdam

    SANTA MONICA, Calif. --

    180LA has hired Pierre Janneau as creative director. The France native joins the Santa Monica-based agency by way of Wieden+Kennedy Amsterdam, where he served as group creative director for Nike, Electronic Arts (EA), ESPN, and General Electric (GE Middle East).

    Janneau created global campaigns three consecutive years for FIFA at EA and launched Nike's "Just Do It" campaign in Turkey and Russia. Prior to his promotion to group creative director, Janneau served as creative director and art director at W+K, where he launched the multi-award winning "Coke Side of Life" and Nike Football's "Make the Difference."

    This is Janneau’s first time working in the U.S., where he will oversee the adidas account.

    180 is an international creative agency with offices in Amsterdam and Los Angeles. A part of Omnicom Group Inc., 180 employs 200 people from over 30 countries. 180’s client roster includes adidas International, Asics, Boost Mobile, DHL, Ketel One Vodka, Mitsubishi Motors North America, PlayStation, Qatar Airways, Pepsi, Sony Consumer Electronics USA, Sony Corporation, and Western Union.

    Category:News
    Tags:180LAPierre Janneau



    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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