AMV BBDO has made three creative promotions: Paul Brazier has been upped from executive creative director to chief creative officer and chairman; and Alex Grieve and Adrian Rossi from creative partners to executive creative directors.
Brazier will continue to creatively lead major accounts within the agency and will continue to report to Ian Pearman, the CEO. Grieve and Rossi join select company as the only others to take on the ECD title at AMV BBDO over the years were David Abbott, Peter Souter and Brazier.
Grieve and Rossi joined AMV in 2011, having previously worked at Glue and BBH. During their two years at AMV they have produced work for a broad spectrum of clients across a broad range of media disciplines. Their award-winning TV work of the last two years includes Guinness' "Clock" and "Cloud," The National Lottery's "Olympic Dreams" and "Hero's Return," and the new Eurostar campaign. They have been the creative directors behind award-winning brands such as Heinz, Walkers and Galaxy, and the integrated success of campaigns such as the "you're not you when you're hungry" Twitter campaign (one of the most awarded digital campaigns in the world this year), the "Googel" misspelling collaboration with Snickers and Google, and the vine-based content campaign for Kids Company that broke earlier this year.
Brazier has been with AMV BBDO for 23 years, nine of those as ECD.
A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly
U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.
The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.
Here's what it all means:
What is the Justice Department's goal?
Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.
"The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."
Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."
It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More