Ruben Latre of Hostage Films directed this short film which is part of Samsung's ongoing social responsibility efforts. The piece (a special trailer for which is linked to this story) introduces us to the Oromia Region of Ethiopia where there is no running water and no electricity.
Due to remoteness and travel restrictions, Latre was brought onboard as director, DP, and crew of one; shooting two cameras on location. It was a stark contrast to New York City, where the director is based. The village houses are made of straw; the floors, of dirt. The technology for metalwork and fabric resembles colonial American museums. Similarities were abundant as well; people are people everywhere.
The film tells the story of a young girl Aster and her village, whose lives are transformed by the gift of light.
Samsung's contribution to the region, in partnership with a local NGO, comes in the form of solar panels that, in turn, are used to charge lanterns; providing the only light source to the dark terrain, other than the sun.
Agency is Agenda, NY.
Latre was in SHOOT's 2011 New Directors Showcase.
Britt Nolan Named CCO For McCann Worldgroup, North America
Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.
Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.
“Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”
Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More