Production company B-Reel has brought veteran producer Michael McQuhae on board as executive producer and managing director. He will be running B-Reel Commercials together with managing director/exec producer Susan Rued Anderson.
McQuhae brings over 15 years of producing experience to B-Reel, including most recently a decade-long run as executive producer at HSI Productions.
Prior to HSI, McQuhae has worked at Propaganda, FM Rocks and Believe Media, producing award-winning jobs for high-profile directors, including Simon Cole, Brett Ratner, Joseph Kahn, Chris Applebaum, Ryan Ebner, and Michael Haussman.
Pelle Nilsson, founding partner at B-Reel said that McQuhae strengthens and solidifies the company's production team in Los Angeles. With offices in L.A., New York City, London, Barcelona, Berlin and Stockholm, B-Reel is an international production company with three divisions: Commercials and Branded Content, Digital, and Feature Films.
B-Reel Commercials' directorial roster includes: Drake Doremus, Anders Hallberg, Filip Tellander, Miles Jay, Steven Tsuchida, Josh Miller, Kief Davidson, Patrik Bergh, Tom Malmros, Emil Moller, Johan Perjus, Jens Sjögren, Anders Forsman, Mikael Marcimain and Jon+Torey.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More