Director Lenard Dorfman has signed with O Positive for commercial representation. His first campaigns at his new roost are for FedEx via BBDO New York and the New York Lottery out of DDB NY, which will begin airing this month.
Among his notable credits are the Village Voice's 2012 Cannes Gold Lion-winning campaign "New York Writes Itself" for Leo Burnett, NY, Coca-Cola's "The Commentary" in which we feel the passion of a blind football fan in a stadium, and Volkswagen's "Grand Slam," a subtle comedic spot which demonstrates the car's remarkable sturdiness through the unabashed habits of its door-slamming owner.
Dorfman was last represented by RSA Films following a lengthy tenure at @radical.media. He has directed commercials for Nike, AmEx, IBM, GE, Guinness and Mercedes-Benz, among others. Among his more recent endeavors are the "Tribes" campaign for the FFA Hyundai A-League Football championship, Bank of America's "Morning," and a film and ad campaign starring French football legend Zinedine Zidane that helped the Middle East win its historic bid for the 2022 FIFA World Cup. Dorfman has earned numerous accolades, including Cannes Lions, D&AD distinction, One Show Pencils, AICP Show honors, BTAA Arrows and a 2001 DGA Award nomination for Best Commercial Director of the Year. He became a DGA nominee on the strength of such work as his two Summer Olympic-themed IBM spots–"Harlem Fencer" and "Senegal Women's Basketball"–for Ogilvy & Mather, New York.
Dorfman began his career directing documentaries, with his first films–Dancing With Cowboys, The Lost Cowboys and The Youngest Cowboy–commissioned by Canal Plus France and broadcast globally. He also counts the pilot of Sundance Channel's pioneering Iconoclasts series, featuring Tom Ford and Jeff Koons, among his credits.
"I've been fortunate to work regularly on either side of the pond," said Dorfman. "This has enabled me to pursue a variety of work that I love doing, namely narrative storytelling and subtle comedy along with more documentary, real people storytelling. I think this range of work makes for a terrific fit to the directors here at O Positive."
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More