New York-based production house Cause & [Effect] delivers a colorful twist on innovative ideas in the Curiosity web series for Intel out of Discovery Science. Each episode of the newly revived Curiosity series will focus on a single enduring question in science, technology and society. Cause & [Effect] handled complete production and post for the five-part web series: developing the overall design, shooting the interviews with the subjects and handling all of the animation and post in-house. The series features John Hengeveld, who speaks on, “Can computers cure diseases?”; Jason Waxmon, who answers, “When I store my photos in the Cloud, where do they go?; Jeff Demain, who explores, “How does a touchscreen work?”; Genevieve Bell, who ponders, “What will personal computing look like in 2020?”; and Steve Grobman, who answers, “Is my online information safe?”
Each of the webisodes weaves interview footage with whiteboard-inspired animations to enliven the forward-thinking concepts of Intel thought leaders. Director Jamie Hubbard spent a great deal of time pre-interviewing the five thought-leaders chosen by Intel for this series. To further facilitate the ease and comfort of the interview shoot, an Interratron was used, which functions simultaneously as a camera and a TelePrompTer-like projector, capturing an interview subject’s close-up responses.
Once the interview footage and animations were complete, the post team edited the webisodes to provide the ideal balance of light-hearted animation with footage of the articulate orators.
NY FESTS INT’L AD AWARDS RESTRUCTURED There’s been a restructuring of the NY Festivals� International Advertising Awards competitions and categories, Now 14 competitions have been set to reflect work being produced globally. The roster includes the following new competitions: Branded Entertainment, Creative Marketing Effectiveness, and Digital.
Branded Entertainment categories within this competition include Digital Media, Events, Gaming, Sponsorship Integration, and User-Generated Content. The Creative Marketing Effectiveness competition stresses the achievement of specific marketing goals and objectives through creative execution and strategic planning. Digital encompasses all things new media, new standards, new techniques and new ideas. Categories include Websites and Microsites, Banners and Rich Media, Viral, Integrated Campaigns, and Interactive Applications.
The 2013 International Advertising Awards opened for entries earlier this month (11/5). The 2013 New York Show, NYF’s two-day series of events, will begin on May 1st and will feature creative panel discussions, keynote speakers, networking events, the 2012 Executive Jury Press Conference, exhibits, and the May 2nd International Advertising Awards ceremony.
PEOPLE IN THE NEWS…. Eric Christy Manchester has been promoted to associate creative director/copywriter at agency goodness Mfg. Manchester has been part of the Toshiba team since the agency for the account two years ago, and is also a creative on Pearl iZumi and Lego Star Wars. Rob Bajohr has been promoted to associate creative director/art director. He joined goodness Mfg. last year and has worked closely with Manchester as part of the Toshiba team, as well as on Pearl iZumi and Lego Star Wars….Carmichael Lynch, Minneapolis, has named Betsy Burgeson as consumer engagement operations director. She had been VP/director of media at Martin Williams….
