Steve Rogers of Wanda directed this spot for Canal+ in which midget clowns follow a man who’s oblivious to their presence. They shadow him at work, when he’s in his car, on the bus, even as he’s taking his significant other to a nightclub–to which the clowns don’t gain entry.
At one point, the clowns are on a scaffold perched along the side of a high-rise building as they try to connect with the man who’s in a business meeting.
We then learn that six months earlier the man was telling the clowns about the climax of a series storyline when he was summoned away by a phone call.
Their appetites whetted by the story, the clowns have been following him ever since to see what happened.
A super appears on screen which reads, “Discover the power of great series,” followed by the Canal+ channel logo. The spot is the centerpiece of a campaign launching Canal+ Series, a channel fully dedicated to series.
Agency is BETC Paris.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More