The Coalition to Stop Gun Violence presents this reenactment of George Zimmerman shooting Trayvon Martin in order to express opposition to controversial “Stand Your Ground” laws which are on the books not only in Florida where Martin died but also in 25 other states.
Heightening the short film’s poignancy is audio from the real emergency calls made that fateful night which reflect the perspectives of different observers of what happened in the tragic confrontation between Zimmerman and Martin.
However, after we hear gunfire, this advocacy short pulls back to reveal other dead victims laying on the ground, each from a different state–Texas, Louisiana, Nevada, Alabama, Ohio, South Dakota, Tennessee, Alaska–where Stand Your Ground laws are in place.
A super reads, “Our laws should protect victims, not create more.”
The film was created by an ensemble of ad industry collaborators, including some creative from Grey NY acting independently. One of the writers, Floyd Russ from Grey, directed the short via Narrow Margin Films. Sonejuhi Sinha of Final Cut edited the piece.
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More