Damien Shatford of The Sweet Shop directed and edited the web films in this campaign in which leading New Zealand agency creatives are given actual lie detector tests. In one of the web films, Steve Cochran, executive creative director at Colenso BBDO is interrogated by polygraph examiner Gavin Wilson.
For many of the questions, the results show “no deception indicated.” However, there are some departures from that, including when Cochran is asked if more people on the judging committee saw a piece of his agency’s work than the general public. Cochran mulled over his answer for a moment and replied “no.” Two words then appear on screen: “Deception indicated.”
The tagline for the short–which along with the other films on the campaign is hosted on www.resultsdontlie.co.nz–is simply: “The Effies. Results don’t lie,” thus placing emphasis on the gist of the Effie Awards which is to judge work based on its effectiveness in the marketplace.
The web films are designed to raise awareness Down Under of the CAANZ Effie Awards and elicit more entries into the competition. The campaign was devised by Whybin BWA New Zealand whose chief creative officer Tony Talbot explained, “Blame it on the increased importance of the two minute awards video. Blame it on scam ads. Blame it on the myriad categories at Cannes. Whatever the reason, hype and puffery has crept into so many creative award entries that the truth can become a little, how can I put it, distorted at times. The Effies, in contrast, is impervious to hyperbole because it relies so much on hard facts, data and concrete results. And results, as they say, don’t lie.”
On www.resultsdontlie.co.nz, visitors to the site can not only see the leaders of NZ’s advertising industry squirm, but also test their own professional integrity. Using voice stress analysis software, visitors can take their very own polygraph test. They can then print out a personalized poster of their test to proudly display in their office, or bury deep in their drawer, depending on the results.
DGA Award Nominees Set For TV, Documentaries and Commercials
The Directors Guild of America has unveiled the nominees for Outstanding Directorial Achievement in Television, Commercials and Documentary for 2024. The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8, at The Beverly Hilton Hotel in Beverly Hills, Calif. Garnering multiple nods in their respective categories of Dramatic Series, Comedy Series and Movies for TV/Limited Series were, respectively, Shogun, The Bear and The Penguin. Three of the five nominations in Dramatic Series went to Shogun--Hiromi Kamata for the “Ladies of the Willow World Episode,” Frederick E.O. Toye for “Crimson Sky” and Jonathan van Tulleken for “Anjin.” The other two nods were garnered by Alex Graves for The Diplomat episode “Dreadnought” and Issa Lopez for the “Part 6” installment of True Detective, Night Country. The Bear also took three out of five nominations, in the Comedy Series category: Directors Ayo Edebiri for the “Napkins” episode, Duccio Fabbri for “Doors,” and Christopher Storer for “Tomorrow.” The other two Comedy Series nods went to Lucia Aniello for the Hacks episode “Bulletproof” and Jeff Schaffer for the Curb Your Enthusiasm episode “No Lessons Learned.” And garnering three of the five nods in Movies For Television and Limited Series was The Penguin: Directors Kevin Bray for “Top Hat,” Jennifer Getzinger for “A Great or Little Thing” and Helen Shaver for “Cent’anni.” Rounding out the category were nominationns for Alfonso Curaon on the strength of Disclaimer, and Steven Zaillian for Ripley. Nominated in the Documentary category were Brendan Bellomo and Slava Leontyev for... Read More