The team of Vogel & Wishart from production house Blacklist directed and designed this elegant spot showing the traditions built by the Chumash tribal people over the 8,000 years they’ve lived in the Santa Ynez Valley, Calif.
The smooth transitions and watercolor properties of this commercial take viewers on a historical journey through the area as we see the Chumash people at one with nature and sharing with others.
The Blacklist ensemble–working with animation studio HiFi 3D, Brooklyn, and Minneapolis-based agencies Hen’s Teeth and Fellow Inc.–blended seamless 3D camera moves and animated elements with painterly 2D textures to create the soft, artful look of the spot, underscoring that the Chumash Casino Resort in the Santa Ynez Valley is build on a tradition “where hospitality is legendary.”
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNSโs expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNSโs established reputation for innovative creative work with BRUTโs expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUTโs fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New Schoolโs global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allaisโ animated VR experience capturing New York Cityโs punk scene in the โ70s, narrated by... Read More