Wendy’s and The Dave Thomas Foundation for Adoption Canada, have teamed up to promote adoption awareness and bring to light the 30,000 children in Canada’s foster care system waiting to find loving, adoptive families.
The non-profit charity created by Wendy’s late founder Dave Thomas, who was adopted, launched the website thisisthestoryofi.com and accompanying campaign video, which was produced by The Ebeling Group. Formatted as a two-minute animated music video with original music, “The Story of I'” follows the journey of “I” – a lonely orphaned child who wishes for love and finally finds it when he is adopted by new parents “F” and “M.” Together, along with an “A,” “L” and “Y” – they become a complete family unit.
The Ebeling Group enlisted Brazilian director Cadux to craft a memorable piece addressing the issue that can feel overwhelming and unsolvable. Taking inspiration from an original song, Cadux harnessed animation to illustrate the feelings and experiences of foster children awaiting adoption and the joy of finally finding a permanent home where they can thrive and grow. Cadux was particularly focused on one powerful moment in the narrative, “I knew we had something special when ‘i’ first meets his future parents. I wanted to make it feel like among all the people in the world you will find that special one.”
The collaborative campaign shines a spotlight on the mission of The Dave Thomas Foundation in a dynamic and sincere way; a meaningful step toward inspiring Canadians to consider the life-changing possibility of giving these parentless children the chance to spell out f-a-m-i-l-y.
Agency was MacLaren McCann, Canada.
“Overnight Success” Has Been More Than A Decade In The Making For Meghann Fahy and Eve Hewson
Meghann Fahy and Eve Hewson, two of the stars of Netflix's whodunit "The Perfect Couple," have news for you if you want to call them breakouts: They've been working in this business for more than a decade.
Fahy made her TV debut in 2009 in an episode of "Gossip Girl." Hewson's first big film role was in 2011's "This Must Be the Place." They do concede, however, that it's recent TV roles — "The White Lotus" for Fahy and "Bad Sisters" for Hewson — that have led to new frontiers of opportunity.
Susanne Bier, who directed "The Perfect Couple," says both Fahy and Hewson are "going to be big stars."
"They certainly have proper, profound star quality, Both of them in very different ways," Bier says. "Both are incredibly creative, incredibly smart, and also have a impressive insight as to who they are. You can be a great actor or actress and not necessarily really know who you are yourself. And they do."
Hewson, 33, whose dad is U2 front man Bono, may have grown up in a famous family but she's now in demand in her own right. She will next be seen in a second season of "Bad Sisters, " out in November. She's in Noah Baumbach's next film, alongside Adam Sandler, George Clooney and Riley Keough. She's also been cast in Steven Spielberg's next production and is set to star opposite Murray Bartlett in a racing series for Hulu.
Fahy, 34, is in production on a limited series with Julianne Moore and Milly Alcock called "Sirens," written by Molly Smith Metzler ("Maid") for Netflix. She also has two films in the can with Josh O'Connor ("The Crown," "Challengers") and Brandon Sklenar ("It Ends With Us").
The two actors spoke candidly about this phase of their careers. This interview has been condensed for clarity and... Read More