Zach Math via Toronto production house Sons & Daughters directed this spot in which a man does everything with his feet–works, plays ping-pong, DJs–so his hands can continue dipping into a bag of light, crispy cracker chips called Christie Potato Thins.
Yes, they taste that good. In fact, a closing vignette shows him in a romantic interlude with his girlfriend. He’s gotten pretty good with his feet as we see them used to make an amorous move on the lass–all the while his hands are occupied with Christie Potato Thins.
Agency is Toronto-based UNION.
DGA Spot Nominees: Lance Acord, Kim Gehrig, Tim Heidecker & Eric Wareheim, Andreas Nilsson, Ivan Zacharias
This yearโs field of nominees for the Directors Guild of America (DGA) Award recognizing Outstanding Directorial Achievement in Commercials consists of a filmmaker whoโs won the honor each of the last two years, another past winner, a five-time nominee, a helmer whoโs just picked up his second career nod, and a duo garnering their very first Guild nomination. The latter is the directorial team of Tim Heidecker & Eric Wareheim of production house PRETTYBIRD. The director now going for her third consecutive DGA Award win is Kim Gehrig of Somesuch. The other past winner is Andreas Nilsson of Biscuit Filmworks. Nilsson won the honor in 2016 and now has three career nominations. Lance Acord of Park Pictures just earned his fifth career DGA Award nomination in the commercials category--his four prior nods coming in 2004, 2012, 2013 and 2017. And scoring his second career DGA nod is Ivan Zacharias of SMUGGLER who was previously nominated in 2023. The work Gehrig earned her third straight nomination on the strength of three entries: SiriusXMโs โA Life in Soundโ for agency Uncommon; Nikeโs โAm I A Bad Person?โ for Wieden+Kennedy, and the Apple client-direct spot titled โFind Your Friends.โ Nilssonโs latest nomination came for Hennessyโs โBoard Gameโ out of Wieden+Kennedy London; Andrexโs โFirst Office Pooโ for FCB London; the client-direct Apple spot โOne Moreโ; and Virgin Mediaโs โWhizzerโ for VCCP London. Acordโs fifth career nod is for Volkswagenโs โAn American Love Storyโ out of agency Johannes Leonardo. Zachariasโ second career nomination is for Appleโs โFlockโ out of TBWAMedia Arts Lab. And the duo of Tim Heidecker and Eric Wareheim nabbed their first... Read More