Eric Anderson of LOGAN directed this piece which entailed a collaboration between Google and Audi, two clients of agency Venables, Bell & Partners, San Francisco. The video highlights the fact that Google Maps now powers the maps in Audi’s navigation systems.
A film with a dash of product demo, the video follows an Audi A4 as it makes its way through the streets of San Francisco as seen in the frozen worlds of Google Earth and Street View. The couple in the A4 make a handful of stops before heading to their final destination: their own impromptu wedding at Muir Beach. Oh, and about those pit stops: you can’t have a wedding without something old, something new, something borrowed, and something blue.
Setting the story within the worlds of Google Earth and Street View wasn’t just a technique. Audi’s Google Maps-powered navigation system uses Google Earth, Street View, and Local Search to create an immersive and intelligent driving experience. And as the video shows, navigation isn’t just about getting from point A to point B. It’s about creating the perfect journey.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More