Tim Godsall of Biscuit Filmworks directed this spot for BBH London promoting the U.K. leg of a global competition in which contestants can vie for a chance to go for a ride on the private Space Expedition Corp. Lynx spacecraft.
The spot opens with firemen responding to the scene where flames are engulfing a large building. A woman is trapped and leans out a window for help. One brave fireman sees her and bolts to her rescue, going past fellow firefighters who try to hold him back.
Inside the building he makes his way through the flames. A staircase collapses mere seconds after he successfully ascended it. Finally he makes it to the woman. Their eyes meet and a romantic attraction is apparent. But no time for that as the fireman whisks her off to safety on a makeshift zip-line.
Post-rescue, things for a moment seem to be heating up between the fireman and the lass as they gaze into each other’s eyes. But that spark is lost as her attention is diverted. The camera reveals what she sees–an astronaut in full spacesuit walking past a fire truck. She immediately runs towards the space traveler, ditching her firefighter savior.
A super appears which reads, “Nothing beats an astronaut.”
An end tag appears promoting the Lynx Space Academy, accompanied by the slogan, “Leave a Man. Come Back A Hero,” and the website address LynxApollo.com.
Lynx is the U.K. equivalent of Axe deodorant and personal care products in the U.S.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More