TBWAChiatDay Los Angeles has appointed Peter Ravailhe to managing director of the agency’s Gatorade account. He will report directly to Carisa Bianchi, president of TBWAChiatDay LA. Over the course of his career, Ravailhe has developed and executed strategies and innovative business models for global brands such as adidas, Virgin, The Coca Cola Company, Under Armor and Americas Cup. In his role at TBWASPORTSLAB designed to support the sporting investment from global brands into Brazil, Ravailhe was responsible for developing and managing clients’ day-to-day sporting business for adidas, Gatorade, Nissan and Banco do Brasil. This has included the largest and most successful campaign for adidas in Brazil: “Vamos Com Tudo!” He has also led the teams working to develop innovation strategies and evolve each of the brands major marketing platforms for the FIFA World Cup in 2014 and the Olympic Games in 2016. TBWASPORTSLAB and its offerings will continue to evolve under Ravailhe’s leadership from L.A….Digital agency Modus Operandi has hired Carolyn Davine as exec producer. Davine formerly was at her own representation agency, The Davine Collection, which had a diverse client base in entertainment and advertising. Prior to that, she was head of business development for award management and publicity company Brave Dog, and earlier the business development exec at entertainment marketing agency Concept Arts. Over the years she has overseen collaborations with entertainment networks, studios and properties including 2k Games, Ubisoft, A&E, FX, HBO, AMC, ABC, FOX and Bravo….Editor Lucas Spaulding has joined Whitehouse Post’s L.A. office. He comes over from Spot Welders. Spaulding’s notable credits include Wrigley’s “No Dummy” directed by Craig Gillespie for Energy BBDO, Boost Mobile’s “Garage Sale” directed by Rocky Morton for 180 LA, and Fed Ex’s “Great Idea” directed by Frank Todaro for BBDO NY which received a Cannes Silver Lion….
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — one that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist — Cincinnati, Ohio, or Boulder, Colorado — beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 — on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More