Vimeo has launched an initiative called the Brand Creative Fund where Vimeo acts as a resource to brands to develop high-quality “brand-enabled” video content in collaboration with Vimeo’s network of content creators. Each Brand Creative Fund engagement on Vimeo will be customized to support brands’ specific objectives, empowering marketers to create and distribute quality original video content to Vimeo’s audience of over 100M monthly viewers, and across the web through the platform’s best-in-class embeddable HD player. The inaugural Brand Creative Fund project is a partnership with The Lincoln Motor Company, which turned to Vimeo to support its year-long “Hello, Again” campaign. Designed to help re-launch the 90‑year old automotive brand, “Hello, Again” encourages consumers to reimagine the brand by seeing everything that’s old as new again. To help communicate this theme, Lincoln tapped into the creative power of the Vimeo community and commissioned four filmmakers to develop a series of short films that tell a story and offer distinct creative interpretations of “Hello, Again.” The filmmakers are Lucy McRae, Jeff Frost, Eliot Rausch and Becky & Joe, and Eliot Rausch (who is repped for spots by Uber Content)…..Tim Angelillo has joined R&R Partners as VP and managing director of the firm’s Los Angeles office. He comes on board from Yahoo!, where he served the dual roles of global business leader for Y! Sports and Men’s Lifestyle; and senior director for the company’s ecommerce and Business Partnerships divisions. Prior to Yahoo!, Angelillo spent over a decade at Sports Illustrated where, as executive director/property sales and strategic marketing, he built successful partnerships with such top brands as The Coca Cola Company, PepsiCo, Nissan North America, Chase Signature Cards, Liberty Mutual, Pinnacle Vodka, Verizon Wireless and the Las Vegas Convention and Visitors Authority….Patrick Hughes, whose commercialmaking roost is production house Finch, Sydney and Auckland, has been tabbed by Sylvester Stallone to direct the third installment of the movie franchise The Expendables. Hughes, who recently wrapped the latest Bonds spot for Clemenger BBDO Melbourne, heads to L.A. this week to being pre-pro on The Expendables 3 which is expected to shoot acros three countries starting in August….
Mindy Kaling and Kate Hudson Take On Pro Basketball In Netflix Series “Running Point”
In Mindy Kaling's new Netflix series, "Running Point, " Kate Hudson stars as Isla Gordon, the new president of the Los Angeles Waves, a pro basketball team that's been run by her family for years. Hudson's character has to prove herself as a woman in a man's world not only to her passed-over brothers, but also to players whose egos need checking and other executives who don't take her seriously.
If Isla's story rings a bell, take a look at the list of executive producers on the 10-episode season dropping Thursday: Among them is Jeanie Buss, the president of the Los Angeles Lakers, who was embroiled in similar turmoil over control of the storied NBA franchise after the death of her father, Jerry Buss.
Buss not only has given the show her blessing, it was her idea said Kaling. Buss was a big fan of "The Office" and approached Kaling with the premise about five years ago. Kaling ended up as the co-creator, writer and executive producer alongside Ike Barinholtz and David Stassen.
"She's in a very serious, stressful job but she loves comedy. She does not take herself seriously," Kaling says of Buss. "That's really rare when someone has that much power and that much to lose."
Jeanie Buss' blessing
In fact, Kaling said, Buss wanted the show to be funny and had "no ego" about using her real life as inspiration.
"She's had some extremely interesting things happen to her as the president of the Lakers. Some of it is she literally dated the coach for many years and she's like, 'Do whatever you want,'" Kaling says, referring to Buss' former relationship with Phil Jackson. "To get that kind of carte blanche, I'd never heard that from someone who is so famous and, you know, pretty private."
Shortly after the news... Read More