Vimeo has launched an initiative called the Brand Creative Fund where Vimeo acts as a resource to brands to develop high-quality “brand-enabled” video content in collaboration with Vimeo’s network of content creators. Each Brand Creative Fund engagement on Vimeo will be customized to support brands’ specific objectives, empowering marketers to create and distribute quality original video content to Vimeo’s audience of over 100M monthly viewers, and across the web through the platform’s best-in-class embeddable HD player. The inaugural Brand Creative Fund project is a partnership with The Lincoln Motor Company, which turned to Vimeo to support its year-long “Hello, Again” campaign. Designed to help re-launch the 90‑year old automotive brand, “Hello, Again” encourages consumers to reimagine the brand by seeing everything that’s old as new again. To help communicate this theme, Lincoln tapped into the creative power of the Vimeo community and commissioned four filmmakers to develop a series of short films that tell a story and offer distinct creative interpretations of “Hello, Again.” The filmmakers are Lucy McRae, Jeff Frost, Eliot Rausch and Becky & Joe, and Eliot Rausch (who is repped for spots by Uber Content)…..Tim Angelillo has joined R&R Partners as VP and managing director of the firm’s Los Angeles office. He comes on board from Yahoo!, where he served the dual roles of global business leader for Y! Sports and Men’s Lifestyle; and senior director for the company’s ecommerce and Business Partnerships divisions. Prior to Yahoo!, Angelillo spent over a decade at Sports Illustrated where, as executive director/property sales and strategic marketing, he built successful partnerships with such top brands as The Coca Cola Company, PepsiCo, Nissan North America, Chase Signature Cards, Liberty Mutual, Pinnacle Vodka, Verizon Wireless and the Las Vegas Convention and Visitors Authority….Patrick Hughes, whose commercialmaking roost is production house Finch, Sydney and Auckland, has been tabbed by Sylvester Stallone to direct the third installment of the movie franchise The Expendables. Hughes, who recently wrapped the latest Bonds spot for Clemenger BBDO Melbourne, heads to L.A. this week to being pre-pro on The Expendables 3 which is expected to shoot acros three countries starting in August….
Director Sebastian Brune Joins Storyform For His 1st U.S. Commercial Representation
Production and development company Storyform has added filmmaker Sebastian Brune to its roster for his first U.S. representation spanning commercials and branded content.
The Berlin-based photographer and director started his career as an art director for the German basketball brand KIX, creative director for DEF, and creative producer for car-sharing company ShareNow. He later became a freelancer, working with brands like Volkswagen and Nike. His ability to shoot street culture led him to work with Adidas, Puma, and Cupra. Brune’s talents as a photographer and filmmaker quickly made him a highly sought-after commercial collaborator, directing spots for brands including New Balance, Mercedes-Benz, BMW, Prada, Red Bull, Harper’s Bazaar, and Under Armour, among many others. His short documentaries “Ocean Front Walk” and “Way Out” artfully depict streetball and skateboarding culture in Los Angeles and have been screened at museums worldwide.
Brune’s immersive storytelling sensibilities are drawn from the creativity and authenticity of urban culture. Influenced by rap music, graffiti, basketball, and the bold visuals of ‘90s commercials and films, Brune adds an elevated cinematic vocabulary to his daring and naturalistic visuals, capturing the rougher edges of reality. Brune sees films as critical to inspiring new perspectives and processing new, deeper ideas.
“Beyond Storyform’s proven success as a leading production company, what truly resonates with me is their creative vision and approach to storytelling,” said Brune. “From my first conversation, I felt understood and supported on a level beyond business. It was about shared passion and perspective. Their wealth of experience, remarkable talent, and invaluable guidance... Read More