ACNE has signed Salon Reps, headed by founder/president Lisa Houck, to handle sales on the West Coast.....
ACNE has signed Salon Reps, headed by founder/president Lisa Houck, to handle sales on the West Coast…..Cinema advertising firm Screenvision has hired Joseph P. (Pete) Snyder as director of sales for the Southeast region. He will work out of the company’s Jacksonville, Fla. office and service accounts in Arkansas, Alabama, Georgia, South Carolina and Florida. He began his sales career in the early 90’s and was quickly promoted into management positions at companies including Crown Automotive and Naylor. For the past eight years, Pete managed a team of nine sales managers and over 100 sales representatives in the print media and advertising profession for Naylor….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More