Harold Einstein of Station Film directed this spot which shows a man so obsessed with watching live sports on his mobile device that when he steps outside to pick up the delivered newspaper off his front lawn, he’s oblivious to the fact that a cougar has walked through the front door into his house.
Next we see the guy–wounded but still watching sports–being carried out on a stretcher into an ambulance. Unfortunately the paramedics too are watching live sports on their smartphones and don’t notice when their patient rolls away.
Turns out even the athletes being watched on mobile screens are also watching their own game via smartphone.
The premise of the campaign–which also includes the spots “Sports Dog” and “Mattress”–is simple: “When you have the most live sports, all you want to do is watch live sports.”
The campaign highlights XFINITY’s offering of faster Internet, 24-hour sports coverage and multiple-device compatibility. Agency is Goodby, Silverstein & Partners, San Francisco.
“Challengers” Earns Actor-Producer Zendaya 2024 Gothams Spotlight Tribute
Emmy Award-winner Zendaya will receive the Gotham Film & Media Institute’s Spotlight Tribute for her performance as Tashi Donaldson in the Luca Guadagnino-directed film Challengers, at the 34th edition of The Gothams, taking place live and in person on Monday, December 2, at Cipriani Wall Street in New York City.
The Spotlight Tribute was created by The Gotham in order to recognize phenomenal efforts by individuals in film and television who captivated global audiences with the biggest projects of the year. With the Spotlight Tribute, The Gotham will honor Zendaya’s remarkable work as leading-actress and producer on the Amazon MGM Studios box-office hit that broke into the cultural zeitgeist, and was celebrated by critics and audiences worldwide.
“Zendaya’s magnetic portrayal of Tashi Donaldson in Luca Guadagnino’s Challengers exemplifies the creative excellence that The Gotham celebrates,” said Jeffrey Sharp, executive director of The Gotham. “Her performances in Dune: Part One, Dune: Part Two, and Euphoria have made her one of the most captivating actors of her generation. Her multi-layered performance at the heart of Challengers earned widespread acclaim, including a nomination for Best Feature at this year’s Gothams. We look forward to honoring her work with our Spotlight Tribute.”
From Academy Award nominated visionary filmmaker Guadagnino, Challengers stars two-time Emmy winner Zendaya as Tashi Duncan (who becomes Tashi Donaldson after marrying Art Donaldson), a former tennis prodigy turned coach and a force of nature who makes no apologies for her game on and off the court. Married to Art Donaldson (BAFTA nominee Mike Faist), a champion on a losing streak,... Read More