Pam Thomas directed this spot via Community Films which depicts the love of a T-shirt for what it means–first obtained by a young man when he has it thrown to him by a rock ‘n roll performer from a concert stage. Later, we see his girlfriend touching that shirt which prompts him to take it off for a romantic interlude.
Further down the road, that same gal is now a wife and expectant mother who pulls that same shirt out of the clothes dryer and nuzzles up to it, underscoring her affection for what it represents to her.
Years later, dad is laying on the couch, wearing that shirt, with his young daughter sleeping on him. And finally we see an older girl running about the house wearing and hanging out in what for her is the oversized, comfy shirt.
This progression through the years is set to a cover of Alphaville’s “Forever Young” by Pulse.
Downy keeps shirts like this like new–staying forever young, reminding us of and continuing to create sweet moments.
Agency is Grey New York.
Review: Director Ben Taylor’s “Joy”
Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.
This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.
The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.
"Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.
"Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.
Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More