Baker Smith of harvest introduces us to kids who envision how their first day of the school year will play out. In “Cafeteria” we meet a youngster who’s grown over the summer and is looking to stake his claim. He walks through an empty cafeteria, setting the stage for what will be his first day back at noon lunchtime–all the while accompanied by another lad who’s beating a drum. Our original boy will order a double helping of hamburger if it’s on the menu but won’t sit at the table that had been his roost last year with a couple of buddies.
The 10th grade lad shares with us his plan of how he will instead upgrade to the most desirable table where his ultimate gal crush sits–at which point the drummer changes his musical accompaniment to the sound of a heartbeat.
The youngster feels comfortable and confident that his seat at a new table will come to fruition–after all, he’s dressed for the occasion, having connected with JCPenney’s #FirstDayLook to ensure he makes a good impression from day one at school.
Agency is Y&R New York.
New York Film Critics Select “The Brutalist” As Best Film of 2024
The New York Film Critics Circle has named director Brady Corbet’s The Brutalist as the year’s best film. The Brutalist additionally earned best actor distinction for Adrien Brody who portrays a Hungarian Jewish architect remaking his life in Pennsylvania after World War II.
Also garnering a pair of New York Film Critics Circle honors was Nickel Boys with RaMell Ross garnering best director and Jomo Fray best cinematography.
Writer-director Sean Baker won best screenplay for Anora.
Flow was named best animated film while All We Imagine as Light was picked by New York Film Critics as the best international film.
Here’s a category-by-category rundown of the winners:
2024 Winners
Best Film:
The Brutalist
Best Director:
RaMell Ross, Nickel Boys
Best Actor:
Adrien Brody, The Brutalist
Best Actress:
Marianne Jean-Baptiste, Hard Truths
Best Supporting Actor:
Kieran Culkin, A Real Pain
Best Supporting Actress:
Carol Kane, Between the Temples
Best Screenplay:
Sean Baker, Anora
Best International Film:
All We Imagine as Light
Best Animated Film
Flow
Best Cinematography:
Jomo Fray, Nickel Boys
Best Non-Fiction Film: