Mariana Youssef of Fulano Filmes directed this long-form spot for client Tok&Stok and agency DDB Brasil which takes us back in time to the 1700s in a small village nestled in the wilderness. Young men get ready to go on an “initiation trip” into the woods to become grown men. They carry with them tools passed down from their grandfathers and fathers. The lads’ parents, friends and significant others wait with great anticipation.
Alone in the wild, each young man copes with his lot in life, seeming scared and careful as they walk into the dark of night. Daylight comes and they return to the village as heroes, as men bringing something with them: their own hand-made furniture.
Their triumphant coming home is accompanied by supers (translated into English) which read, “Let’s Be Men” followed by “Let’s Build Our Own Furniture.” Then the logo appears for Tok&Stok, which sells easy-to-assemble furniture.
The piece was shot in Prague and the Czech Republic by DP Jan Velicky. It had more than 50 extras, three wardrobe changes for each character, manufacturing of the furniture from the time period, cast rehearsals and special equipment. More than 120 professionals from the movie industry worked on the film to recreate this local villa from centuries ago.
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More