Bruno Bossi of Egg Films directed this spot in which a man is behind the wheel of his Mercedes, loving life and in particular his luxuriant mane. His perfectly coiffed hair seems to be a source of pride. He even runs his fingers through his lovely head of hair as he admires himself in his rearview mirror.
Suddenly, we hear a beep, which brings him back to reality and puts his eyes back on the road and off his hair. Our eyes then can’t help but notice his scalp–turns out he is actually bald.
A super reads, “When your mind wanders, Attention Assist brings it back.”
Agency is Net#work BBDO, Johannesburg.
Category:Top Spot of the Week
How The Hollywood Awards Calendar Has Been Affected By The Wildfires
Hollywood's awards season has all but come to a rare halt as the wildfires continue to disrupt life and work in the Los Angeles area. There are near daily updates from the Hollywood guilds and organizations that put on awards shows as the industry navigates the ongoing crisis.
Here's an overview of the major upcoming awards shows, from the Oscars to the Grammys, including updated dates for nominations.
Producers Guild and Writers Guild award nominations
Postponed, no new dates announced
The Writers Guild of America nominations were to be announced Jan. 8, a date that was pushed to Jan. 13 and then postponed indefinitely. The Producers Guild of America nominations for feature films were to be announced on Jan. 10, which was pushed to Jan. 12 and then postponed to an unspecified date this week.
Academy Award nominations
Jan. 23
The Oscar nominations have been twice-delayed — they were initially slated for Jan. 17, then Jan. 19, before being delayed again. The delay in the announcement accommodates an extended voting deadline, as many Academy members have been affected by the wildfires.
The nominations will be announced via a "virtual presentation," eschewing press on site.
Critics Choice Awards
Jan. 26
Originally slated for Jan. 12, the awards were set to take place at the Barker Hangar in Santa Monica, only miles from the Pacific Palisades neighborhood where fire was raging.
The awards will be broadcast live on E!, hosted by Chelsea Handler.
Grammy Awards
Feb. 2
By virtue of announcing their nominations back in November, the Grammys' schedule has largely been unaffected by the wildfires. Some... Read More
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