Droga5 New York created this “No Bollocks 2013” campaign for New Castle Brown Ale, which includes this spot comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced ads typical of the beer category.
At first we see vintage stills back in the day when Newcastle Brown Ale was a handcrafted brew. However, a voiceover relates that this handcrafting, which began in 1927, was a bit of a “nightmare.” The black-and-white photos turn to color as we enter the modern era where handcrafting is done by giant machines. A parting still shot shows a brewery worker reading the newspaper as he sits next to one of those big machines.
This tongue-in-cheek humor marks the entire marketing initiative which spans TV, radio, digital, out of home and in-bar signage, posters, coasters and QR code tap handle rolling out throughout the year.
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More