The Cavalry Productions, a commercial and digital production company, has signed director/DP Bryce Gubler for exclusive representation in the U.S. The announcement was made by Cavalry EPs Ross Grogan and Chris Wedding. Gubler has spent the last four years directing commercials, digital and documentary work for companies such as Nike, Red Bull and Canon.
Gubler had been working with ManaMedia out of Europe on spots and long-form work for the aforementioned Canon and Red Bull. The latter project, a six episode documentary series titled Game Quest chronicles the making of an extreme sports video game. Shot on location in central Europe and North America, Game Quest wedges a small game developer, Bongfish, between two mega-national corporations–racing against budget constraints and impossible deadlines to create a high-octane gaming experience. Directing and shooting this project booked Gubler up for almost two years.
Gubler’s other recent work includes long-form branding work for Canon (“Influencers”, “Wild Horses” and “Lake Garda and “Rad Ball,” highlighting Canon still and video cameras) and Nike’s “Always On” series of branding shorts. Two of the Nike shorts feature NBA basketball star Kobe Bryant and soccer superstar Christiano Ronaldo demonstrating that they are “always on” in everything they do.
The last four years has seen Gubler has come into his own as director/DP. Working as a post producer at ManaMedia, Gubler spent his spare time experimenting with the Canon EOS 5D MKII and was enthralled with the digital camera’s agility in the field and resulting images. As he tells it, ManaMedia was impressed enough with his talent that they asked him to direct and take a leadership role at the company. Soon Gubler was handling a high-profile client base that includes Microsoft, Nike, Red Bull and Canon. He also started working with agencies like Wieden & Kennedy, Sid Lee, Dentsu and 180Amsterdam.
Gubler said his extensive experience as an editor helps him know precisely what he needs to make a story shine. “I can visualize in advance what the end result will be and capture accordingly,” related Gubler. “It’s all about pre-visualization and knowing what you need to achieve the result you want in the end, and that’s a huge asset to have in your trunk of tricks.”
Gubler has always been fascinated with the moving image. Growing up he experimented and familiarized himself with 16mm, 35mm and various other camera systems. He credits his unique aesthetic to attending film school at the University of Colorado in Boulder. There he met with Phil Solomon and Stan Brakhage, two of his mentors at the college and both noted American experimental filmmakers. “I learned how to tell a story with image, how to orchestrate sequence,” said Gubler, who has taken up residence in Venice, Calif., and is looking to make his mark stateside.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More