Lowe Campbell Ewald–the U.S. hub for worldwide network Lowe and Partners–announced plans to open an office in New York City. Sal Taibi, most recently general manager at Deutsch New York, has been named president of Lowe Campbell Ewald’s NY office. He will report to Jim Palmer, CEO of Lowe Campbell Ewald. The NY shop is expected to open its doors in January 2014 and will include clients Taibi and his team have worked with previously.
“Our New York office will bolster our national footprint from coast to coast,” said Palmer. “With offices in Detroit, Los Angeles, San Antonio and now New York, plus Lowe’s international talent and distribution channels, Lowe Campbell Ewald is poised to better help clients navigate the ever-evolving global media and marketing environment.”
Taibi said that Lowe Campbell Ewald’s four U.S. offices “will make up a truly national network and great launching pad for global marketers based outside the U.S.”
On July 9, it was announced that Campbell Ewald would become the U.S. hub for the Lowe and Partners Worldwide network. Since that time, the agencies have worked hand-in-hand on shared clients and new business opportunities. Plus Lowe Campbell Ewald has scored several key new business wins, including Cadillac, Atkins, Western Governors University and the Detroit Lions.
Earlier this year, Lowe Campbell Ewald announced it was relocating to downtown Detroit after 35 years in the suburbs. The agency is expected to move into to the J.L. Hudson Warehouse at Ford Field in January 2014.
Director Ayse Altinok Joins Good Times For U.S. Commercial Representation
Director and writer Ayse Altinok has joined commercial production company Good Times for U.S. representation. Altinok has directed campaigns for Nike, Horizon Milk, Larabar, Jose Cuervo, Unilever, Mavi Jeans, Boots, Lumene, and more.
A former art director at Wieden + Kennedy in Amsterdam and Portland, she approaches each project with careful consideration, analyzing the end goal as a first step and uncovering meaningful moments along the way. Her work features a cinematic, dreamlike quality and elevated aesthetic.
“Having the right chemistry and karma is very powerful and that’s what attracted me to Good Times, and also timing,” said Altinok. “It’s a place where I can continue to push myself as a filmmaker and try new things, whether it’s for a traditional commercial spot or a high concept art project and everything in between.”
“I’ve worked with Ayse for 20 years and she’s super talented. She’s great at finding gems in stories that would otherwise be overlooked, and her aesthetic is phenomenal,” noted Bernadette Spear, executive producer at Good Times. “She can also empathize with creatives, because she’s lived in that world and understands what our clients face and knows how to support their vision.”
Throughout her career, Altinok’s work has won many industry accolades, including awards from The One Show, Clio, Art Directors Club, AICP, and the ANDYs. In 2016, she was nominated for a D&AD Next Director Award for her short film A Day at the Mall Reminds Me of America, a motion poem. Her first short film, 2009’s Hortum was an official selection of 11 film festivals worldwide and won the Special Jury Prize for Best Drama at the Amsterdam Film Festival.
Outside of her short... Read More