Twitter and Comcast have signed a partnership that will let viewers access TV shows and buy movie tickets directly from a tweet, deepening the short messaging service’s ties to television programming.
Twitter Inc. and Comcast Corp. said Wednesday that a new feature that’s part of the deal will let customers of Comcast’s Xfinify TV service tune in to programs by clicking a “see it” button in a tweet. In a statement, Comcast CEO Brian Roberts called it “an instant online remote control.”
The button will allow Twitter users who are also Comcast customers to set DVRs, tune in to shows online, on TV or on mobile devices. They can also buy movie tickets through Fandango. In the current TV season, shows on NBC, USA, Bravo, MSNBC and other networks will be accessible through the “see it” button. Comcast and Twitter said they are in talks with other TV networks and companies that will use the feature in the “coming months.”
Twitter’s deal with the nation’s largest cable company comes as the company prepares for an initial public offering of stock, which could occur as soon as next month. The agreement is more expansive than the advertising partnerships Twitter has signed recently with TV content providers such as CBS and the NFL. But it does have an advertising component, which adds NBCUniversal’s properties to Twitter’s Amplify program.
Amplify lets TV content owners beam real-time video clips to Twitter users who may have seen —or could be interested in — their programming. It also allows marketers to communicate with viewers who saw their TV ads, extending commercial pitches to consumers’ smartphones and tablets.
“Twitter is where television viewers come to talk about what they’re watching on TV when they’re watching it. Millions of users are exposed to the live conversation that unfolds on Twitter while a show is on the air and now, with See It, they’ll be able to tune in directly from a Tweet,” said Dick Costolo, Twitter’s CEO, in a statement.
Review: Drew Hancock Makes Feature Directorial Debut With “Companion”
"Iris, wake up!"
Early in "Companion," lovely Iris and her nerdy-nice boyfriend Josh are driving to a secluded lake house for a stay with friends. Iris wakes from a nap and lovingly tells Josh she was dreaming about him. They reminisce about how they first met at the supermarket. All those oranges tumbling onto the floor! Ha ha.
In 20 minutes, absolutely everything about this sweet scene will be turned on its head in a terrifying and sinister manner. You will be surprised and shocked. Unless you saw the trailer, which reveals the whole thing.
And so we begin with a dilemma, dear moviegoer. "Companion," an exceedingly clever and entertaining sci-fi-horror-thriller-comedy by Drew Hancock in his feature debut, has more twists and turns than a corkscrew. But it's utterly impossible to write about the film without revealing the first of those twists.
So if you like coming in totally cold to a movie, then we're sorry to see you go, but stop reading! Otherwise, stay with us — we promise there'll be more surprises to come.
Moving on: Iris (Sophie Thatcher) and Josh (Jack Quaid) arrive at the estate. A nervous Iris stops at the door, worried that Josh's friends won't like her. He urges her to simply brighten up and act happy.
Kat (Megan Suri), Josh's ex, greets them. She is gorgeous, and frosty to Iris. Eli (Harvey Guillén) and his handsome boyfriend Patrick (Lukas Gage) are nicer. Then there's Sergey (Rupert Friend), Kat's aloof Russian boyfriend — sugar daddy, really — and owner of the house. The password to his devices is Stalin's birthday, which tells you something.
Things get dark, quickly. The next morning, someone dies. They will not be the first — this is a horror movie. And suddenly Iris, caked in blood,... Read More