The Martin Agency won the agency’s first-ever Emmy Award, for the “Clouds Over Cuba” project on behalf of the JFK Presidential Library and Museum. The 34th Annual News & Documentary Emmy Awards ceremony was held in Manhattan on October 1 by The National Academy of Television Arts & Sciences.
The Emmy was awarded to Martin and its partner on the “Cuba” project, Tool of North America, in the category of New Approaches: Documentaries. Other finalists in the category included CNN, The New York Times and UNC Chapel Hill.
“To be on the same stage as some of the most courageous and talented journalists in the world is absolutely humbling,” said Joe Alexander, chief creative officer at The Martin Agency. “JFK really believed in the power of innovation. So, this project continues our mission to extend and preserve JFK’s legacy through technology, especially the convergence of digital, mobile and film. The lessons we learned on ‘Clouds Over Cuba’ will pay dividends for our clients and our agency for years to come.”
The JFK Presidential Library & Museum has brought history to life in new ways, inspiring a new generation of followers through a handful of interactive exhibits. From inviting people around the world to join in redelivering Kennedy’s inaugural speech, to recreating the landing on the moon 40 years later in real-time and developing a site powered by Twitter that allowed the world to pay tribute to American icon Neil Armstrong, The Martin Agency and The JFK Library have a history of producing award-winning exhibits together for the past 19 years. The latest project, Clouds Over Cuba, allows the world to rediscover the Cuban Missile Crisis through an interactive documentary as well as four “What If” scenarios, depicting how modern day would be different if Kennedy had taken America to war with Russia.
This Emmy Award joins a library of distinguished achievements for “Clouds Over Cuba” in 2013, including recognition from D&AD, The One Show, The CLIO Awards, Art Directors Club, Webby Awards and 11 Lions from the Cannes Film Festival.
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More