On the heels of Pete Favat’s departure from his longstanding role as chief creative officer of Arnold Boston, the agency has named Wade Devers and Pete Johnson, executive creative directors, as creative lead partners for its Boston operations. (Favat has taken the CCO reins at Deutsch LA.)
Johnson, formerly senior VP, group creative director, has been elevated to executive creative director and Devers has served as executive creative director since February. Both will report to Pam Hamlin, president, Arnold Worldwide in Boston.
Devers, having joined the agency in 1999, has been responsible some of the shop’s most iconic brands. His role as global creative director on the Jack Daniel’s family of brands has led to successes such as the launch of Jack Daniels’ Tennessee Honey.
Johnson, since joining the agency in 2012, has driven a deeper collaborative partnership of creative and digital to drive large-scale conceptual campaigns rooted in technology.
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More