The 4A’s, the trade association representing the advertising agency business, announced today the creation of the 4A’s Data Advisory Council, a cross-section of industry thought leaders with expertise in data and analytics that will collectively help the 4A’s formulate education initiatives and guidance to benefit its member agencies.
“We are mindful of the growth and proliferation of data and how that is transforming advertising,” said Nancy Hill, president-CEO, 4A’s. “By establishing this new advisory council the 4A’s aims to amplify and shape the necessary conversations around this vital topic.”
Among those who have been named to the 4A’s Data Advisory Council thus far are:
* Donnovan Andrews, VP, Media Sales and Operations, Bazaarvoice Media (Council Chair)
* Celiena Adcock, Partner Development Lead, Data & Audience Partnerships, Facebook
* Heidi Browning, SVP, Strategic Solutions, Pandora
* Joe Fernandez, CEO, Klout
* Adam Gitlin, Global Managing Director, Data Group, Annalect
* Dana Hayes, Head, Global Partner Development, Acxiom
* Brian Lesser, CEO, Xaxis
* Chris Paul, GM, Vivaki
* David Reed, SVP, Revenue Operations, MediaMath
“The goal of the DAC is to assemble business leaders who are using data to deliver a superior product to their customers. With their help, the goal is to educate, inform and elevate conversations around data usage in the marketing industry,” said Andrews. “I am excited to be a part of this initiative as we are in the early days of big data application and the 4A’s is well-positioned to deliver guidance and leadership on these matters.”
The Data Advisory Council’s first major initiative will be to help program a 4A’s conference on data, scheduled for October 2013 in New York.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer โ but not the trigger โ and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More