P&G earns Client of the Year distinction
The One Club has announced the winners for the 40th annual One Show Awards. McCann/Melbourne secured highest honors by winning Best of Show for its work, “Dumb Ways to Die,” for Metro Trains in The One Show’s Integrated Branding–Public Service Announcement category. P&G won Client of the Year for its work with Old Spice, Tide and the “Best Job” campaign that ran during the 2012 Olympics in London.
Overall, there were 554 winners from 34 countries who emerged from a competitive pool of over 11,500 submissions. The final tally consisted of 34 Gold Pencil winners, 38 Silver Pencil winners, 20 Bronze Pencil winners and 462 Merit winners who were honored today at Alice Tully Hall, Lincoln Center in New York City.
“McCann/Melbourne managed to tap into something special with ‘Dumb Ways to Die,’ as shown by the 50 million-plus views on YouTube,” said Mary Warlick, CEO of The One Club. “They turned what might have been a morbid topic into a funny, catchy spot that charmed and, more importantly, raised awareness.”
The following are among the most highly awarded agencies of The One Show 2013, all of which won Gold Pencils for the following work: Wieden + Kennedy/Portland for “Best Job” (client: P&G); Barton F. Graf 9000/New York for “A Long Day of Childhood” (client: Ragu); BBH/London for “Three Little Pigs” (client: The Guardian); Droga5/New York for “Help! I Want to Save a Life” (client: Help Remedies/DKMS); and Wieden + Kennedy/New York for “The Name” (client: ESPN).
“There’s been a departure from the slapstick humor that dominated beer commercials in recent years and a rise in more thoughtful humor as well as an emphasis on in-depth storytelling,” added Warlick.
The complete list of The One Show winners can be found here.
One Show Interactive winners will be honored at Terminal 5 in NYC on May 10.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More