New 3-year Commercials Contracts effective retroactive to April 1, 2013
In national voting completed today, SAG-AFTRA members overwhelmingly approved new, three-year contracts negotiated with the advertising industry covering commercials. The 2013 SAG-AFTRA Commercials Contract and 2013 SAG-AFTRA Radio Recorded Commercials Contract are the first major contracts negotiated by SAG-AFTRA as one union since merger in March 2012.
The contracts cover performers working in commercials made for and reused on television, radio, the Internet and new media, and will result in wage increases and other payments totaling $238 million for all categories of performers, improvements in cable use fees, increases in payments for work on the Internet and new media platforms, an increase in the late payment fee, and an increase in contributions to the health and pension/retirement plans. The approved agreements also achieved recognition for the new union, merged the previous SAG and AFTRA television contracts into a single contract, and renamed the radio contract as a SAG-AFTRA contract.
Overall, the membership of SAG-AFTRA voted 96 percent in favor of the new agreements. Integrity Voting Systems, an impartial election service based in Everett, Wash., facilitated the voting and certified the final count today. The new contracts go into effect immediately, retroactive to April 1, 2013, and remain in force until June 30, 2016.
SAG-AFTRA and the ANA-AAAA Joint Policy Committee on Broadcast Talent Union Relations began formal negotiations in New York City on Feb. 14. The two sides reached a tentative agreement on April 6.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More