Noam Murro of Biscuit Filmworks directed this U.K. spot for Monster.com which shows a young man through the years at the office, working with colleagues, dealing with supervisors and the like, his nose growing slowly, akin to Pinocchio, from one scene to the next.
The lengthening of the proboscis continues as we see him get a certificate and a pseudo-fancy pen to commemorate his five-year anniversary on the job. In one scene, we’re momentarily apprehensive that the elevator door will close on his ever elongating nose. Finally this compilation of years at the workplace ends when we see him come home, his wife asking, “How was work?”
He replies, “Good,” but his wife knows better as she gazes at his nose.
A message then appears on screen which reads, “Better is out there,” followed by the call to “Find Better” accompanied by the Monster.com logo.
Agency was BBDO New York.
Growth Brings Growing Pains–and Bots–To Bluesky
Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.
The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.
But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.
The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.
Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.
"They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More