In a nail biter, the Baltimore Ravens topped the San Francisco 49ers during the Super Bowl XLVII, during which a half-hour long blackout added to the drama. But in between plays there were 10 ads that stood out. Here are the ads that will be the buzz around the water cooler — and on social media sites — on Monday.
1. Chrysler’s two-minute spot during halftime was a salute to troops and their families. The ad featured Oprah Winfrey reading a letter from the Jeep brand to encourage families to stay hopeful until their loved ones return.
2. Chrysler also scored with a Ram ad that saluted farmers featuring radio broadcaster Paul Harvey’s 1978 “So God Made a Farmer” address, which talks about the heartiness of farmers. It ran while documentary-style still images of farmers past and present played.
3 Anheuser-Busch pulled at heartstrings with a spot about a baby Clydesdale growing up and moving away from his farm and his trainer. The horse remembered the trainer after returning for a parade, and raced to hug him.
4. Audi’s 60-second ad featured an ending that was voted on by viewers prior to the game. The ad showed a boy gaining confidence from driving his father’s Audi to the prom, kissing the prom queen and getting decked by the prom king.
5. GoDaddy’s spot gathered a lot of buzz, although a lot of it was negative. The spot showed a close up extended kiss between supermodel Bar Refaeli and a nerdy guy wearing glasses to illustrate the company’s combo of “sexy” and “smart.”
6. Samsung’s two-minute ad showed Seth Rogen (“The Guilt Trip”) and Paul Rudd (“Role Models”) getting called in to do a “Next Big Thing” ad for Samsung. But Rogen and Rudd are agitated once they realize that they’re sharing the spotlight. LeBron James, an NBA basketball player for the Miami Heat, makes a cameo, appearing on the screen of a tablet.
7. Best Buy’s 30-second ad in the first quarter starred Amy Poehler, of NBC’s “Parks and Recreation,” asking a Best Buy employee endless questions about electronics.
“Will this one read ’50 Shades of Grey’ to me in a sexy voice?” Poehler asks about an e-book reader. When the staffer says no she asks, “Will you?
8. Doritos “Crash the Super Bowl” winners showed the lengths people will go to in order to protect their Doritos. In one spot, a man buys a goat, but when he realizes the goat is eating all of his Doritos, he tries to get rid of him. In another ad, a man and his pals play princess dress up with his daughter to get some Doritos.
9. Taco Bell’s ad showed octogenarians sneaking out to go party, causing trouble and winding up in a Taco Bell parking lot eating tacos — just like their twenty-something counterparts might do.
10. Oreo’s ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie. The joke? The fight escalates into thrown chairs and other destruction, but because the fight is in a library, everyone still has to whisper — even police called to the scene.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More