James Cooper, who most recently served as chief creative innovation officer at JWT New York, has signed on as an interactive director on the Tool roster. Cooper has been the creative leader on a wide range of digital work, including: this year’s Cannes Gold Lion-winning mobile application for Band-Aid featuring the Muppets; Wheaties’ Most Valuable Tweeter Super Bowl campaign; and JCPenney’s “Return to the Doghouse” campaign.
Cooper managed JWT NY’s creative product in the digital space, creating campaigns as well as products. Previously, he was the creative director at two of the UK’s leading independent digital agencies, Dare and Agency Republic, growing both from a staff of under 50 to over 150 people during his tenure.
Cooper, who over the years has earned more than 50 top digital awards, started at Ogilvy London where he ran the IBM business.
At Tool, Cooper will be working alongside such colleagues as digital exec producer Dustin Callif.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More