Normally testimonials aren’t the most inspiring form of communication. But in the case of the ambitious LIME-AID initiative–an online auction of postproduction services designed to raise funds to help build a 75-bed orphanage, a 150-desk school and a clinic as well as provide a clean water supply for a needy community in Port-au-Prince, Haiti–the testimonial is indeed an inspired, eloquent means.
In a page 4 feature story in this issue, SHOOT Associate Editor Nicole Rivard reports in detail on LIME-AID, which is being co-hosted by Bruce Horwitz, owner of audio mix house Lime Studios, Santa Monica, in collaboration with Global Water Trust, a nonprofit group working to provide clean, safe water to children worldwide.
The LIME-AID website is headlined with the promise, “Your next commercial will feed, clothe and house 75 children in one of the most destitute regions of the world.”
Also prominent on the site are the alluded to testimonials from artisans at industry companies that are donating their services to the cause.
“We couldn’t pass up an opportunity to contribute to a project like this,” stated MiShawn Williams, executive producer at music house Human. “We’re all looking for opportunities to make a concrete difference in the world and this is one of them. We’re grateful to be able to be a part of a project to save lives through housing, clean water, education and a simple show of care through a donation of what we do best and daily anyway. This is a way for all of us–Lime, donors and bidders–to really take a stand for life.”
Jerry Spivack, owner of digital effects studio Ring of Fire, related, “We’re happy to be able to give a little of what we do to help improve the quality of life for those who really need it. Thanks for the opportunity to have our services actually make a real difference.”
Producer Scott Ganary of 740 Sound Design said he is honored that his shop was asked to be involved in helping the children of Port-au-Prince.
Horwitz and his wife are in the process of adopting two children from Haiti. In Rivard’s story, he observed, “For my wife and I, just taking the kids out of the country and leaving the country the way it is doesn’t feel complete. What is really needed there is to try and put in motion the projects that will make adoption less and less necessary for those families….It’s the basic stuff, education and health care.”
Horwitz further explained, “It’s not about making a better orphanage for kids who are ultimately going to come to the United States and live vastly more privileged lives than the kids in Haiti. It’s about trying to give something back to the country that’s giving us these kids so that more kids shouldn’t have to leave their families. It’s not about my kids, it’s about the kids who I can’t bring home.”
The auction takes place on Aug. 27, with bidding slated to conclude on Aug. 30.
For more information on how you can participate, log onto www.lime-aid.tv.
“Mufasa: The Lion King” and “Sonic 3” Rule Box Office For 1st Weekend Of 2025
The Walt Disney Co.'s "Mufasa: The Lion King" claimed the No. 1 spot on the North American box office charts over the first weekend of 2025.
The photorealistic "Lion King" prequel earned $23.8 million in its third weekend, according to studio estimates Sunday. Paramount's "Sonic the Hedgehog 3," which has dominated the past two weekends, wasn't far behind.
"Sonic 3" stayed close with a 3-day estimate of $21.2 million, bringing its total domestic earnings to $187.5 million and helping the overall franchise cross $1 billion worldwide. "Mufasa's" running total is slightly less, with $169.2 million.
In third place, Focus Features' "Nosferatu" remake defied the fate of so many of its genre predecessors and fell only 39% in its second weekend. Horror films typically fall sharply after the first weekend and anything less than a 50% decline is notable. "Nosferatu," which added 140 screens, claimed $13.2 million in ticket sales, bringing its running total to $69.4 million since its Christmas debut. The film, directed by Robert Eggers, already surpassed its reported production budget of $50 million, though that figure does not account for marketing and promotion expenses).
No new wide releases opened this weekend, leaving the box office top 10 once again to holdovers from previous weeks. Several have been in theaters since Thanksgiving. One of those, "Moana 2," claimed the No. 4 spot for Disney in its sixth weekend in theaters. The animated sequel earned another $12.4 million, bumping its global total to $960.5 million.
The Bob Dylan biopic "A Complete Unknown," dipped only slightly in its second weekend, bringing in $8.1 million. With $41.7 million total, it's Searchlight's highest grossing film since Disney acquired the company in... Read More