According to Andrew Keen, Web 2.0 is a destructive force in America, because the prevalence of user generated content is threatening traditional media. His book, The Cult of the Amateur: How Today’s Internet is Killing Our Culture, is a shocking read, but what does it have to say about broadband video advertising? iSPOT finds out with a fasincating conversation with Keen in this week’s iChat.
Many of us honored America on July 4th with fireworks. Unilever offered its own fireworks online, with a new webisode series devoted to American cooking, which began with a segment on hot dogs, a traditional food we frequently eat on the holiday. “In Seach of Real Food,” which plays at Yahoo! Food, is Unilever’s latest webisode endeavor, but we’re sure there will be more to come from the company that has taken the lead in this form of video advertising.
How does a company compete with iTunes to market a digital music player? Microsoft Zune has developed a website that plays original films, including “Dogfight,” our iSPOT of the Week that features an animated encounter of two fighter planes that ends in beautiful harmony.
We love hearing from readers about news from their companies and the new cutting edge video advertising they’re involved in. What’s new at your company?
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More