A man takes his bag of golf clubs out of his Lexus SUV and hits the links. He sees other similarly attired men practicing their drives at an upscale country club golf course.
However, we don’t see the other guys’ faces until our protagonist tees up the ball and looks back to see a line of familiar faces–all his. One guy shanks his drive to the left, another bounces it but a few feet off the tee. As our main man lines up his shot for what proves to be a long drive onto the green, a super appears on screen which simply reads, “Which golfer will you be?”
This is followed by another super, which toasts the quest for perfection: “To the pursuit.”
A Lexus end tag carries the long-running slogan, “The pursuit of perfection,” noting that Lexus is a proud sponsor of the U.S. Open golf tournament.
Rob Groenwald of Boxer Films, Los Angeles, directed “Best” as well as two other post in this Lexus campaign for Team One Advertising, El Segundo, Calif.
The Team One ensemble consisted of executive creative director Chris Graves, associae creative director James Hendry, executive producer Jack Epsteen and producer Leah Bohl.
John Clark executive produced for Boxer, with John Quinn and Maeliosa Tiernan serving as producers. The DP was Seamus McGovern.
Editor was Pedram Torbati of B17 Editorial, Los Angeles. Visual effects house was The Orphanage, San Francisco. Music was composed by Nate Morgan of Elias Arts, bicoastal.
DGA Feature Nominees: Audiard, Baker, Berger, Corbet and Mangold
The field of feature nominees for the Directors Guild of America (DGA) Awards spanning two categories is set. Nominated for the DGA honor for Outstanding Directorial Achievement in Theatrical Feature Film for 2024 are: Jacques Audiard for Emilia Pérez, Sean Baker for Anora, Edward Berger for Conclave, Brady Corbet for The Brutalist, and James Mangold for A Complete Unknown.
The DGA also revealed the nominees for the Michael Apted Award for Outstanding Directorial Achievement in First-Time Theatrical Feature Film. The first-time narrative feature directors are: Payal Kapadia for All We Imagine as Light, Megan Park for My Old Ass, RaMell Ross for Nickel Boys, Halfdan Ullman Tondel for Armand, and Sean Wang for Diddy.
“2024 has been a truly extraordinary year for storytelling--and today’s nominees have created audacious and unique films that expand the possibilities of cinematic excellence,” said DGA president Lesli Linka Glatter. “I am thrilled to congratulate all our nominated directors for their brilliant work, which is visionary, inspirational and speaks to the depth of the human experience. To be chosen by one’s peers is the true marker of outstanding directorial achievement and what makes these nominations so very special.”
The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8.
Here’s a fuller rundown of the nominees in both DGA Award categories:
THEATRICAL FEATURE FILM
Outstanding Directorial Achievement in Theatrical Feature Film for 2024 (in alphabetical order):
JACQUES AUDIARD
Emilia Pérez
(Netflix)
SEAN... Read More