A man takes his bag of golf clubs out of his Lexus SUV and hits the links. He sees other similarly attired men practicing their drives at an upscale country club golf course.
However, we don’t see the other guys’ faces until our protagonist tees up the ball and looks back to see a line of familiar faces–all his. One guy shanks his drive to the left, another bounces it but a few feet off the tee. As our main man lines up his shot for what proves to be a long drive onto the green, a super appears on screen which simply reads, “Which golfer will you be?”
This is followed by another super, which toasts the quest for perfection: “To the pursuit.”
A Lexus end tag carries the long-running slogan, “The pursuit of perfection,” noting that Lexus is a proud sponsor of the U.S. Open golf tournament.
Rob Groenwald of Boxer Films, Los Angeles, directed “Best” as well as two other post in this Lexus campaign for Team One Advertising, El Segundo, Calif.
The Team One ensemble consisted of executive creative director Chris Graves, associae creative director James Hendry, executive producer Jack Epsteen and producer Leah Bohl.
John Clark executive produced for Boxer, with John Quinn and Maeliosa Tiernan serving as producers. The DP was Seamus McGovern.
Editor was Pedram Torbati of B17 Editorial, Los Angeles. Visual effects house was The Orphanage, San Francisco. Music was composed by Nate Morgan of Elias Arts, bicoastal.
TikTok and the U.S. Face Off In Court Over Law That Could Lead To A Ban Of The Popular Platform
TikTok faced off with the U.S. government in federal court on Monday, arguing a law that could ban the platform in a few short months was unconstitutional while the Justice Department said the measure is critical to eliminate a national security risk posed by the popular social media company.
Attorneys for the two sides - and content creators - appeared before a panel of three judges at a federal appeals court in Washington, where TikTok and its China-based parent company, ByteDance, are challenging the law that is forcing them to break ties by mid-January or lose one of their biggest markets in the world.
Andrew Pincus, a veteran attorney representing the two companies, argued in court that the law unfairly targets the company and runs afoul of the First Amendment because TikTok Inc. - the U.S. arm of TikTok - is an American entity. Another attorney representing creators who are also challenging the law also argued it violates the rights of U.S. speakers and is akin to prohibiting Americans from publishing on foreign-owned media outlets, such as Politico, Al Jazeera or Spotify.
"The law before this court is unprecedented and its effect would be staggering," Pincus said, adding the act would impose speech limitations based on future risks.
The law, signed by President Joe Biden in April, was the culmination of a years-long saga in Washington over the short-form video-sharing app, which the government sees as a national security threat due to its connections to China.
The U.S. has said it's concerned about TikTok collecting vast swaths of user data, including sensitive information on viewing habits, that could fall into the hands of the Chinese government through coercion. The U.S. also says the proprietary algorithm that fuels... Read More