By Robert Goldrich
SANTA MONICA, Calif. --BeachHouse Films, the Santa Monica shop headed by executive producers Patti and David Coulter, has signed director Tony Garcia for U.S. representation in spots and webisodes. At press time, Garcia was about to embark on a client-direct webisode package for EA Games produced via Triton Films, Vancouver, B.C., which reps Garcia primarily for music video work in Canada.
Most recently on the roster at This Is TV, New York, Garcia broke into the business after graduating with a master’s degree in film from Art Center College of Design in Pasadena, Calif. His first production house roost was the Latino American division of now defunct Palomar Pictures, which he joined in 2001. He landed at Palomar largely on the strength of a high-profile spec comedy reel, which featured performance/dialogue ads for Consumer Reports, Staples and Nike. The spec commercials for Staples and Consumer Reports garnered two of the three honors in the student category of the ’01 AICP Show. The Staples piece, “Gotcha,” also copped a Bronze Clio in the student category. His Nike spec spot, “Beatboxer,” garnered a Gold Student Clio in ’01.
Following Palomar’s closure, Garcia went onto Motel Films, Hollywood, before coming aboard This Is TV in ’05. He has been active in the U.S. mainstream and Hispanic markets, as well as with assorted jobs in Latin America. His U.S. Hispanic endeavors include Best Buy for la comunidad, Miami, and Texaco for Y&R, Miami. The Texaco spot, “Turn Signal,” also aired in Puerto Rico and the Dominican Republic and went on to win a Bronze FIAP Award in Buenos Aires in ’02. Garcia’s filmography also includes commercials that have played in both mainstream U.S. and Hispanic markets via American agencies for such clients as Budweiser and Time Warner Cable. He additionally helmed a general market ad for The New York Times. And for ad agencies in Mexico, Garcia has turned out spots for Alpura, Clemente Jacques and Enerplex, among others.
Most recently Garcia has branched out into webisodes. He directed three webisodes for gambling giant Bodog.com, out of agency Riptown, Vancouver, and produced by Triton. The campaign came to Garcia as a result of his directing music videos for artists under the Bodog Music Label.
This is BeachHouse’s second recent signing, having earlier added Nir Bashan who just won a Silver Clio for his spec Honda webisode “Brand New” and was recently selected for SHOOT’s New Directors Showcase.
Francis Ford Coppola To Receive 50th AFI Life Achievement Award
Francis Ford Coppola will be the 50th recipient of the American Film Institute (AFI) Life Achievement Award, America’s highest honor for a career in film. The award will be presented to Coppola at a Gala Tribute at the Dolby Theatre in Los Angeles on April 26, 2025.
“Francis Ford Coppola is a peerless artist--one who has created seminal works in the canon of American film, and has also inspired generations of filmmakers who now embody his artistry and his independent spirit,” said Kathleen Kennedy, chair of the AFI Board of Trustees. “AFI is honored to present him with the 50th AFI Life Achievement Award.”
Coppola’s The Godfather, The Godfather Part II and Apocalypse Now are ranked among history’s greatest films in AFI’s 100 Years...100 Movies list. He is one of the most acclaimed filmmakers of our time; a six-time Academy Award®-winning (including the Board of Governors’ Irving G. Thalberg Memorial Award) director, writer and producer of such films as Patton, The Godfather Trilogy, American Grffiti, The Conversation, Apocalypse Now, The Outsiders, Bram Stoker’s Dracula and his latest epic, Megalopolis.
As the co-founder of American Zoetrope with George Lucas, Coppola initiated and nourished the careers of talents such as Carroll Ballard, John Milius, Sofia Coppola, and actors Al Pacino, Robert De Niro, James Caan, Harrison Ford, Richard Dreyfus, Diane Keaton, Robert Duvall, Matt Dillon and Diane Lane. As a writer, director, producer and technological pioneer, he created a body of work that has helped shape contemporary American cinema. Coppola’s latest film Megalopolis is a Roman epic set in modern times with an all-star cast including Adam Driver, Giancarlo Esposito,... Read More