CAUGHT WITH HIS PANTS DOWNA mundane slice of office life is anything but with sounds of a man in ecstasy being heard through the corridors. A curious employee looks to find exactly what he’s hearing and stumbles into the boss’ office where we see him handing out money to someone off camera. Caught in the act–though we’re not quite sure what that act is–the boss, an older man, explains that he just drank a Young’s Old Nick brew for the first time and the taste sensation put him into a pleasure orbit. The worker, though, isn’t buying the explanation as the camera pulls back to reveal the boss is peeling off bills and giving them in a matter-of-fact manner to a female dominatrix who’s decked out in her professional leather attire. The boss stands by his story, even after the young co-worker informs him that his pants are down. This offbeat spec spot is one of two for Young’s Old Nick directed and written by Mike Bigelow of Santa Monica-headquartered GARTNER. The DP was Stefan Czapsky with Helen Hollien serving as producer. Editor was Andrew Leggett of Jigsaw Editorial in Los Angeles….
SURE-FIRE LAUNCH
Branded entertainment company Campfire and digital studio Click 3X have joined forces to launch ClickFire Media. ClickFire operates as an independent full service production company based in New York. Employing a staff with combined expertise in digital design, programming, animation, visual effects and live-action production capabilities, ClickFire serves as the central production hub for both Campfire and Click 3X’s range of client initiatives, serving to streamline the conception-to-distribution process across multiple media platforms. Campfire co-founder Steve Wax and Click 3X founder Peter Corbett will oversee all ClickFire operations, leveraging the expertise of both companies to deliver a complete brand experience. ClickFire is currently working on Campfire’s ongoing interactive experience for Pontiac in Second Life, as well as a campaign promoting USA Networks’ show The 4400. The latter project, called “The Battle Over Promicin,” was the first major campaign for ClickFire, and included the development of news, ads, video blogs, banners and interactive content. The media was seeded across the web community to support an alternate reality that ties to the show’s storyline….
PEOPLE IN THE NEWS
Brad Emmett, formerly VP/group creative director at Cliff Freeman and Partners, New York, has returned to New York ad agency DeVito/Verdi as creative director. Coming along with him from Cliff Freeman and Partners is the creative team of James Maravetz and Sherrod Melvin. The move reunites Emmett with executive creative director Sal DeVito, whom he worked with from 1996 to 2003. During his first tour of duty at DeVito/Verdi, Emmett was an art director. He left to join BBDO for a year before spending the past three at Cliff Freeman and Partners. Meanwhile Melvin and Maravetz, will serve as art director and copywriter, respectively, at DeVito/Verdi. Melvin was an art director for two years at Cliff Freeman and Partners. Prior to that, he worked at New York ad shops BBDO and JWT. Writer Maravetz worked at Cliff Freeman and Partners for the last three years…..New York-based visual effects studio Guava has brought animator/designer James Collins on board. Already via Guava he has wrapped a GMC spot. He came over to Guava from Click 3X, New York…..
