The latest Internet TV offering comes from Sony Pictures Television and MySpace, with shortened versions of classic TV shows playing online. And they play with shortened ads, too, five-second spots that RPA created for the Honda Fit last year that are being reused with the new SPT/MySpace venture. We’re sorry to see there was no new creative for this exciting new platform, but we’re happy that five second spots are being used … another example of how shorter ads work best online.
Which reminds us of last week’s Online Publisher Association’s “Frames of Reference: Online Video Advertising” study, which stated that :30s work best online. We beg to differ and wonder how they actually generated that data.
We attended the Web 2.0 & Madison Ave. Summit in New York last week and met Doug Perlson, CEO of TargetSpot, who made a presentation during the session on media buying. We called Perlson for a long interview the following day and it’s this week’s iChat, an interesting conversation on Internet radio advertising, which TargetSpot will begin selling in July.
Turn off your Internet TVs. Turn off your radios. And contact us with news from your companies.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
Francis Ford Coppola To Receive 50th AFI Life Achievement Award
Francis Ford Coppola will be the 50th recipient of the American Film Institute (AFI) Life Achievement Award, America’s highest honor for a career in film. The award will be presented to Coppola at a Gala Tribute at the Dolby Theatre in Los Angeles on April 26, 2025.
“Francis Ford Coppola is a peerless artist--one who has created seminal works in the canon of American film, and has also inspired generations of filmmakers who now embody his artistry and his independent spirit,” said Kathleen Kennedy, chair of the AFI Board of Trustees. “AFI is honored to present him with the 50th AFI Life Achievement Award.”
Coppola’s The Godfather, The Godfather Part II and Apocalypse Now are ranked among history’s greatest films in AFI’s 100 Years...100 Movies list. He is one of the most acclaimed filmmakers of our time; a six-time Academy Award®-winning (including the Board of Governors’ Irving G. Thalberg Memorial Award) director, writer and producer of such films as Patton, The Godfather Trilogy, American Grffiti, The Conversation, Apocalypse Now, The Outsiders, Bram Stoker’s Dracula and his latest epic, Megalopolis.
As the co-founder of American Zoetrope with George Lucas, Coppola initiated and nourished the careers of talents such as Carroll Ballard, John Milius, Sofia Coppola, and actors Al Pacino, Robert De Niro, James Caan, Harrison Ford, Richard Dreyfus, Diane Keaton, Robert Duvall, Matt Dillon and Diane Lane. As a writer, director, producer and technological pioneer, he created a body of work that has helped shape contemporary American cinema. Coppola’s latest film Megalopolis is a Roman epic set in modern times with an all-star cast including Adam Driver, Giancarlo Esposito,... Read More