Mixed media/animation houses Hornet and Blinkink, headquartered respectively in New York and London, have entered into a transatlantic alliance that brings their talent together and is designed to extend their reach creatively and geographically.
Exclusively available in the U.S. through Hornet will be the full Blinkink roster of directors including Noah Harris, Simon Willows, Joseph Mann, Elliot Dear and Sumo Science.
Joining the Blinkink roster via Hornet will be established directors like Peter Sluszka, Guilherme Marcondes, Yves Geleyn, and Dan & Jason as well as up-and-coming yet already recognized talents like Julia Pott and Mikey Please.
The nature of the relationship between Hornet and Blinkink goes beyond a typical representation agreement. Both studios have a shared commitment to nurture and grow their talent across commercials, shorts, music videos, and long-form content for TV and film. “Many companies have their guard up when it comes to representation,” said Hornet partner Michael Feder. “They want to protect their brand and hold the best work on their side. In doing so, they limit the potential for the greatest possible outcome. Hornet has always been about letting creativity flourish. That’s why this partnership makes so much sense. Both creative forces will work together, share ideas, and play off one another to broaden the creative potential for our clients.”
Blinkink is a division of Blink Productions in the U.K.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More