Agency Barton F. Graf 9000, New York, tabbed Harold Einstein of Station Film to direct a pair of Little Caesars spots propelled by the offbeat comedy for which the brand has become known over the years.
In the :30 titled “Horse,” two guys in a horse costume are informed at a party that they can get a large pepperoni pizza at Little Caesars for just five bucks. The guys bolt out of the room, segueing to some footage of an actual horse galloping at breakneck speed. Next, we see our two now once again separate halves of the horse-costumed men wheezing and nearly out of breath at a Little Caesars, with one holding a five dollar bill and gasping his order for a pepperoni pizza.
And in “No Rules,” a :15, a man gets his Hot-N-Ready pizza at the counter of a Little Caesars restaurant. He’s amazed that he didn’t have to phone in his order or wait that long. “No calling, no waiting, no rules,” he exclaims as he starts to triumphantly take off his shirt. A voice orders him to put his shirt back on. The man obeys and exclaims, “There’s one rule.”
Gavin Cutler of Mackenzie Cutler edited the spots. Tim Masick of Company 3 was the colorist. Music house was Egg Music. Philip Loeb of Heard City was audio post mixer.
Here are “Horse” and “No Rules”:
Director Ayse Altinok Joins Good Times For U.S. Commercial Representation
Director and writer Ayse Altinok has joined commercial production company Good Times for U.S. representation. Altinok has directed campaigns for Nike, Horizon Milk, Larabar, Jose Cuervo, Unilever, Mavi Jeans, Boots, Lumene, and more.
A former art director at Wieden + Kennedy in Amsterdam and Portland, she approaches each project with careful consideration, analyzing the end goal as a first step and uncovering meaningful moments along the way. Her work features a cinematic, dreamlike quality and elevated aesthetic.
“Having the right chemistry and karma is very powerful and that’s what attracted me to Good Times, and also timing,” said Altinok. “It’s a place where I can continue to push myself as a filmmaker and try new things, whether it’s for a traditional commercial spot or a high concept art project and everything in between.”
“I’ve worked with Ayse for 20 years and she’s super talented. She’s great at finding gems in stories that would otherwise be overlooked, and her aesthetic is phenomenal,” noted Bernadette Spear, executive producer at Good Times. “She can also empathize with creatives, because she’s lived in that world and understands what our clients face and knows how to support their vision.”
Throughout her career, Altinok’s work has won many industry accolades, including awards from The One Show, Clio, Art Directors Club, AICP, and the ANDYs. In 2016, she was nominated for a D&AD Next Director Award for her short film A Day at the Mall Reminds Me of America, a motion poem. Her first short film, 2009’s Hortum was an official selection of 11 film festivals worldwide and won the Special Jury Prize for Best Drama at the Amsterdam Film Festival.
Outside of her short... Read More