Agency Barton F. Graf 9000, New York, tabbed Harold Einstein of Station Film to direct a pair of Little Caesars spots propelled by the offbeat comedy for which the brand has become known over the years.
In the :30 titled “Horse,” two guys in a horse costume are informed at a party that they can get a large pepperoni pizza at Little Caesars for just five bucks. The guys bolt out of the room, segueing to some footage of an actual horse galloping at breakneck speed. Next, we see our two now once again separate halves of the horse-costumed men wheezing and nearly out of breath at a Little Caesars, with one holding a five dollar bill and gasping his order for a pepperoni pizza.
And in “No Rules,” a :15, a man gets his Hot-N-Ready pizza at the counter of a Little Caesars restaurant. He’s amazed that he didn’t have to phone in his order or wait that long. “No calling, no waiting, no rules,” he exclaims as he starts to triumphantly take off his shirt. A voice orders him to put his shirt back on. The man obeys and exclaims, “There’s one rule.”
Gavin Cutler of Mackenzie Cutler edited the spots. Tim Masick of Company 3 was the colorist. Music house was Egg Music. Philip Loeb of Heard City was audio post mixer.
Here are “Horse” and “No Rules”:
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More