The Levi’s brand unveiled its 2012 Go Forth global marketing campaign which this time around is titled “This is a pair of Levi’s.” Centerpiece of the campaign–out of Wieden+Kennedy, Portland, Ore., is “Threads,” a :60 directed and shot by Lance Acord of Park Pictures that depicts individuals from diverse walks of life putting on their Levi’s in the morning and preparing to face the day. We watch them as they button their jeans, tuck in their shirts, get on their bikes, and head out the door, all the while repeating our mantra “you’re gonna be great, you’re gonna be great, you’re gonna be great.”
The spotlight of the campaign is the Levi’s® brand’s new Fall/Winter 2012 global collection, which features a refined and tailored look made for those who get dressed each morning with purpose.
The creative went live today on Levi.com and Levi’s YouTube channel. In the U.S., the spot will also run on television beginning mid August and in cinema on nearly 8,000 screens beginning Sept 28.
The W+K creative ensemble included creative directors Tyler Whisnand, Eric Baldwin and Don Shelford, copywriter Erin Swanson, art directors Jimm Lasser and Monica Nelson, producers Sarah Shapiro and Kirsten Acheson, executive creative directors Mark Fitzloff and Susan Hoffman, executive producer Ben Grylewicz and strategic planner Andy Lindblade.
Jackie Kelman Bisbee and Mary Ann Marino exec produced for Park Pictures. Caroline Kousidinis was line producer.
Tommy Harden of Joint edited and served as sound designer on “Thread.”
VFX house was A52.
Audio post mixer was Jeff Payne of Eleven.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More