Barcelona-based director Erik Morales has signed with TWC Films for exclusive representation in the U.S. His work has been shortlisted many times at Cannes and last year his Nike “Shine” spot earned a Bronze Lion. He has also garnered recognition at such international festivals as FIAP.
Morales’ spot filmography spans assorted clients, including Audi, Mercedes-Benz, Volkswagen, Coca-Cola, Diesel, Toyota and Sony. Three of his commercials–Nike’s “Magnificent 5,” VW Beetle’s “Balloon” and Audi’s “Projections”–were shown at the Reina Sofia Museum in Madrid.
Born in Spain, Morales majored in media studies at the university Facultad de Ciencias de la Comunicacion Blanquerna. While there, he wrapped numerous short films and won prizes in festivals around Spain. He successfully moved into commercials, firmly establishing himself in Spain as a leading filmmaker. “Spain has always produced an amazing amount of interesting directorial talent–Victor Garcia, Pep Bosch, Nacho Gayan, all spectacular in their own way,” said Mark Thomas, TWC’s managing director. “I believe Erik is next in that line of amazing filmmakers–directors who tell stories in a rich, compelling and clever manner.”
Morales joins a TWC directorial roster that also includes Suthon Petchsuwan, Arni Thor Jonsson, Ken Lambert, Steve Reeves, No Brain, Sven Super, Jeroen Mol, and Tim Brown.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More