Digital agency Razorfish has made two key hires for its production team in Chicago, securing Rob Jaeger and Katie Matson-Walker as production directors. Jaeger will manage content production across broadcast, web, cinema and mobile. Matson-Walker’s focus will be on transmedia brand storytelling and content production.
Jaeger was most recently VP, lead producer at Cramer-Krasselt where he managed and produced campaigns for Corona, Porsche, Crocs and Edward Jones Financials, among others. Prior to his tenure at Cramer-Krasselt, Jaeger was executive producer at Element 79 Partners and broadcast producer at DDB Chicago, where he produced content for Bud Light, Gatorade, Propel and Quaker Foods.
Meanwhile Walker was previously executive producer at digital and social media agency Mekanism, where she built the company’s satellite office in New York. Additional experience includes eight years as a producer with Believe Media. Over her career, Walker has produced commercials, web films, documentaries, music videos and social media campaigns for top global brands Stella Artois, Mac Cosmetics, Samsung, GE and ESPN, among others.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More