While the miniseries Hatfields & McCoys picked up 16 Emmy nominations last week, there’s a lower profile historic rivalry of an intra-family nature making the rounds in tongue-in-cheek fashion compliments of BBDO New York. In this spot we are introduced to the brothers who invented the Twix candy bar. We are taken back in time to see their sibling rivalry take root as they brawl and in the process break an elongated Twix–originally invented as a single bar–into two parts, the “left Twix” and the “right Twix.”
Hence, the two finger Twix we see today. What wasn’t public knowledge until now, though, is that each brother went his separate way to build his own Twix factory, which wound up adjacent to one another. The Right and Left Twix factories are mirror images of each other as a narrator points out the key “differences” between the two–for instance the Left Twix factory flows caramel on cookie, while its Right counterpart cascades its caramel.
Now both separate factories and candy bar share only a wrapper and an ill-devised driveway–not big enough for trucks from Left and Right Twix to pull into simultaneously. Viewers are invited to try Right and Left Twix bars and “pick a side.”
Craig Gillespie of MJZ directed, with visual effects by Eight VFX.
Hwang Dong-hyuk On Season 2 of “Squid Game,” Wrapping Production on Season 3; What’s Next?
Viewers may gasp, cringe or cry out watching characters die on Netflix's "Squid Game," but those simulated deaths have a different effect on its creator, writer and director. Instead, Hwang Dong-hyuk feels happiness seeing them go.
The show has a huge cast and Hwang says it was "really difficult" to manage everyone on set.
As characters would die, Hwang recalls saying to the actors on their last day, "'Oh no! How sad! I won't see you tomorrow,' but I was always smiling inside."
"Squid Game" season two premieres Thursday. It once again stars Lee Jung-jae and centers around a secret competition in South Korea that targets people in debt and the winner gets a big cash prize. What they don't know is that losing the game is deadly.
Hwang originally conceived of the show 15 years ago as a two-hour film but it failed to gain traction with financiers or even interested actors. He put it aside and worked on other films instead. He then had the idea to make it a TV series instead and took the project to Netflix. There, it could reach a wide audience.
"I never in my wildest dream thought it was going to be this huge," said Hwang, who spoke about the show and what comes next. Answers have been edited for clarity and length.
Q: What have you learned from "Squid Game"?
HWANG: I learned that I shouldn't give up. If you love something and if you want to create something, it might not work now, but the time might come later. Or that idea could be the source of inspiration for something else.
Q: You've already finished filming season three of "Squid Game." Have you thought about what your next project will be?
HWANG: I'm afraid to talk... Read More